Tokyo city by Luciano

Tokyo city by Luciano

Wednesday, July 16, 2014

Smartphone penetration in Japan up to 53% in March 2014


According to Nikkei's article, the Japanese Ministry of Internal affairs and Communications announced on Jul. 15th that the smartphone penetration in Japan rose up to 53.5% in March 2014 however still behind the peer countries - Singapore 93%, Korea 88%, UK 80%, France 71%, US 69%.

On the other hand, Japan is top in terms of feature phone users and 28% still carry feature phones while the peer countries are rapidly shifting to smartphone - Singapore 8%, Korea 17%, UK 10%, France 9.4%, US 14%. More interestingly, people who do not carry any phone is quite high in Japan at 21% following France at 21.3%.

Find details in page 172 in the below link.

MIC 2014 White Paper Information and Communications in Japan


Inside Japan - Providing marketing data, market insights, research data for Japan market.

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