Tokyo city by Luciano

Tokyo city by Luciano

Friday, July 18, 2014

Consumption index going up in July - Hakuhodo Institute of Life and Living

Hakuhodo Institute of Life and Living released a consumption trend index report. According to this report, the consumer confidence in July went up 2.5pt from June but decreased 1.6pt YoY and the indicator is at 49.7pt. Also, the deflation index stayed fairly flat at just 0.1pt growth from June and 3.4pt decrease from last year at 61.2pt.

The consumer confidence uplift in July is a seasonal trend in Japan where many companies pay out their bonus to employees in June to July. Also, it is the beginning of summer and the demand for air-conditioners and summer apparel increases. The number of people who showed concern for the consumption tax increase has dropped significantly to just 3% from 10%.

Detailed report in PDF


Inside Japan - Providing marketing data, market insights, research data for Japan market.

No comments:

Post a Comment