The definition of mobile content market is digital contents such as game, music and video and the mCommerce market is the total market of commerce, services and transactions on mobile.
Mobile content market grew 27% YoY from $8.5B in 2012 to $10.7B in 2013. The key driver was games including social games which grew 115% YoY at $5.6B is over 50% of this category. However the highest growth seen in the mobile content category is video growing at 266% YoY at $0.9B. The split between feature phone and smartphone is $2.4B from feature phones declining 50% YoY and $8.3B from smartphones growing at 124% YoY.
mCommerce market grew 29% YoY from $14.9B in 2012 to $19.3B in 2013. The fastest growing was commerce growing at 39% YoY representing nearly half of the mCommerce category. Services are tickets(concerts, air, train etc.) sold through mobile devices and is the second largest in this category at $7.4B and growing 19% YoY. Transactions are services or businesses taking commission on the transaction users make such as online trading, auctions and public gambling. This area grew 26% YoY at $2.3B. Regarding the mCommerce data, these are all feature phone and smartphone combined data.
Details in Japanese; 2013 Mobile content/mCommerce market size in Japan
Details in English; 2013 Mobile content/mCommerce market size in Japan
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