TV ad spend still growing in June - Dentsu monthly earnings

According to the monthly earnings announcement from Dentsu, TV ad spend was the only growing media within the 4 traditional media(newspaper, magazine, radio and TV) in 2 consecutive months. Also, digital media spend grew over 17% YoY in June dropping slightly from +30% YoY in May.

• Dentsu/May earnings
• Newspaper: $82M (-16% YoY)
• Magazine: $23.4M (-7% YoY)
• Radio: $11.3M (-8% YoY)
• TV: $654M (+7% YoY)
• Digital: $66.7M (+17% YoY)
• OOH: $40M (-5% YoY)
• marketing/promotion: $144M (+10.5% YoY)

 

Inside Japan - Providing marketing data, market insights, research data for Japan market.