Tokyo city by Luciano

Tokyo city by Luciano

Friday, June 20, 2014

Google winning smartphone users in Japan

Nielsen reports +11M (28M -> 39M) internet users on Smartphone while -3.5M (57.2M -> 53.7M) internet users on PC for the last one year. Smartphone users increased especially in Auto +98% (14M), Photo +79% (20M), Gift +79% (16M), Education +60% (21M) Finance +44% (32M) by top category and 35y-49y female +64% (6.7M), 20y-34y female +30% (10M) by demographic.

In terms of internet services on smartphones, Google is #1 with 38M monthly users growing at 37% YoY followed by Yahoo!Japan with 36M monthly users growing at 41% YoY. The fastest growing service within the top 10 services were LINE and Amazon both growing at 58% YoY.

Inside Japan - Providing marketing data, market insights, research data for Japan market.


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