Smartphone ads market in Japan exceeding $2B USD in 2014

The smartphone ads market in Japan was $1.6B in 2013 growing at 93% year over year and will exceed $2B in 2014 and reaching $2.3B according to an estimation done by CyberZ - a subsidiary of CyberAgent - and the research firm SeedPlanning.

This number includes mobile search ads, display ads and affiliates. The breakdown in 2013 was;

• Search ads: $854M (68% YoY growth)
• Display ads: $652M (157% YoY growth)
• Affiliates: $146M (30% YoY growth)

*Using FX rate at $1=100 jpy

Details in CyberZ's press release in Japanese; Smartphone ads market in Japan exceeding $2B USD in 2014
Details in English

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