TV ads spend in Japan sees YoY growth in May

According to the monthly earnings announcement from Dentsu and ADK, TV ad spend was the only growing media within the 4 traditional media(newspaper, magazine, radio and TV). Both agencies also announced that digital media spend grew over 30% YoY in May.

• Dentsu/May earnings
• Newspaper: $69M (-11% YoY)
• Magazine: $21M (-10% YoY)
• Radio: $11M (-8% YoY)
• TV: $614M (+7% YoY)
• Digital: $53M (+36% YoY)
• OOH: $38M (+0.8% YoY)
• marketing/promotion: $113M (-9% YoY)

• ADK/May earnings
• Newspaper: $13M (-22% YoY)
• Magazine: $9M (-15% YoY)
• Radio: $2.4M (-3% YoY)
• TV: $114M (+5% YoY)
• Digital: $12M (+38% YoY)
• OOH: $4M (-49% YoY)
• marketing/promotion: $41M (-13% YoY)

*Using FX rate at $1=100 jpy

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