Internet penetration in Japan - 2016

According to Ministry of Internal Affairs and Communications's 2016 Telecommunications Whitepaper, internet users in Japan increased 380,000 in 2016 comparing to the previous year reaching 100,840,000 users. This translates to 83.5% penetration rate in total population of Japan.

<Internet usage per device>

• PC 58.6%
• Mobile phone 57.9%
• Tablet 23.6%

<User demographic trend>
Internet usage rate difference across ages have been decreasing and ages 13~59 has over 90% usage rate. Ages 6~12 cluster have increased significantly from 74% to 82% in 2016.
Usage based on household income has not changed that much from 2015 to 2016 and we still see higher usage in higher household income cluster.

Details in Japanes; MIC 2016 Telecommunications Whitepaper

Inside Japan - Providing marketing data, market insights, research data for Japan market.