Tokyo city by Luciano

Tokyo city by Luciano

Thursday, May 24, 2018

75% of Japanese Mobile Users Still Have Not Used Mobile Payment

MMD Labo released a result of their Mobile Payment Usage survey they conducted in early May 2018.

A few highlights from the results are;
  • 16.9% is currently using mobile payment, 7.3% have used in the past and 75.7% have never used mobile payment
  • About half of the users who have never used mobile payment have interest
  • Most users use mobile payment for public transportation but the usage has been expanding to others and the top reason for that is "they can receive incentives" 53.4% followed by "changes are a hassle" 48%
  • 66% of entire users are positive to cashless society
The survey was conducted through internet to 967 men and women at ages 15~69.

Details in Japanese; MMD Labo 2018 May Mobile Payment Usage Survey

Inside Japan - Providing marketing data, market insights, research data for Japan market.


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