Rakuten domestic gross market sales increases 11.4% annually

Rakuten announced it's 2018 Q1(Jan~Mar) earnings this month. Their domestic EC gross market sales were 857.6 B JPY increasing 11.4% from 2015 Q1. The sales coming through mobile devices grew 3.7 pt and the mobile revenue ratio is now up to 66.5%. Apparel sales and the expansion of their Direct Sales Division as well as their group company synergy within the various domains drove the increase. For example, the payment via their Rakuten Credit card has increased 4.2 pt month over month and expanded to 55.8%.

They have succeeded in cross-selling their group service usage and increased overall EC revenue by a point incentive program called SPU (Supper Point Up Program) where the users who uses any Rakuten group service will receive a higher incentive point rate whenever they purchase.

Details in English; Rakuten 2018 Earnings

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