Users using auction service through smartphone is nearly 20M

According to Nielsen Netratings in Japan, users using online auction services exceeded 20M on smartphones. The number of smartphone users using auction exceeded PC users in Feb this year and still growing at a consistent pace.

The #1 auction service on both PC and smartphones is Yahoo!Auction by far and has 12M on PC and 15M on smartphones which is 4x on PC and 3x on smartphones comparing to the #2 service Rakuten Auction.

The growth of auction users on smartphone is also driven by new mobile specialized players such as Mercari and LINE Mall.

Details are in Nielsen's report.

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