76% of Feature Phone Users in Japan Is Not Considering to Shift to Smartphones

According to MMD Labo's Feature Phone user survey, 76% of users still want to keep using feature phones and has no intent to change to smartphones. There are various reasons behind this but one of the reason and a significant one is that they think smartphones are expensive. The ideal price range for feature phone users seems to be ¥1,001~¥2,000 and 37.5% of users answered so.

However, 40% of the users answered they will consider buying a smartphone once the 3G service ends.

Details in Japanese; MMD Labo Feature Phone user survey Jun. 2018

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