18% of Japanese Still Using Feature Phones

According to the latest Mobile Device Share Survey released by MMD Labo, 18.1% of mobile phone users in Japan are still using feature phones.

On the other hand, the smartphone OS usage ratio in Japan has a relatively high iOS ratio comparing to other western countries. Android 40% against iOS 35.2% and others 0.4% out of the entire mobile phone users which means iOS is about 47% of the total smartphone users.

The iOS usage is particularly high in young and women users in Japan;
Male 10's - 63.5%
Male 20's - 49.1%
Female 10's - 72.5%
Female 20's - 62.7%
Female 30's - 48.4% (Male 40%)
Female 50's - 45.1% (Male 42%)



Details in Japanese; MMD Labo 2018 Aug. Mobile Device Share Survey

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