Online Banking Services Leads the Financial Service Apps in Japan

Online Banking services are the most popular online financial services in Japan, according to MMD Labo's latest research on Mobile Financial Services.

Over 40% of users have used Online Banking services while mobile payment services only 9.5% and cryptocurrency services only 3.5%. Men are using financial services more aggressively than women except for the usage of household account book apps.

The top 3 online banking services are;
1. Rakuten Bank - 38%
2. Yucho (postal savings) Direct - 30%
3. MUFG Bank - 27%



Details in Japanese; MMD Labo Mobile Financial Services Survey Aug. 2018

Inside Japan - Providing marketing data, market insights, research data for Japan market.

76% of Feature Phone Users in Japan Is Not Considering to Shift to Smartphones

According to MMD Labo's Feature Phone user survey, 76% of users still want to keep using feature phones and has no intent to change to smartphones. There are various reasons behind this but one of the reason and a significant one is that they think smartphones are expensive. The ideal price range for feature phone users seems to be ¥1,001~¥2,000 and 37.5% of users answered so.

However, 40% of the users answered they will consider buying a smartphone once the 3G service ends.

Details in Japanese; MMD Labo Feature Phone user survey Jun. 2018

Inside Japan - Providing marketing data, market insights, research data for Japan market.

18% of Japanese Still Using Feature Phones

According to the latest Mobile Device Share Survey released by MMD Labo, 18.1% of mobile phone users in Japan are still using feature phones.

On the other hand, the smartphone OS usage ratio in Japan has a relatively high iOS ratio comparing to other western countries. Android 40% against iOS 35.2% and others 0.4% out of the entire mobile phone users which means iOS is about 47% of the total smartphone users.

The iOS usage is particularly high in young and women users in Japan;
Male 10's - 63.5%
Male 20's - 49.1%
Female 10's - 72.5%
Female 20's - 62.7%
Female 30's - 48.4% (Male 40%)
Female 50's - 45.1% (Male 42%)



Details in Japanese; MMD Labo 2018 Aug. Mobile Device Share Survey

Inside Japan - Providing marketing data, market insights, research data for Japan market.