Very interesting article about the time spend on media in Japan study done by Ministry of Internal Affairs and Communications. Although it is only the second year for this report by MIC but already seeing a decline in TV time spent within the 40s and 50s which traditionally were considered as the most TV heavy consuming generation.
Another interesting data was Line is still categorized as SNS though the % of users using across ages were 44% within people who uses SNS. They are clearly winning the game in Japan at this point and something we should be aware of.
Detail report is here(in Japanese only).
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