The market grew 1.4% from last year to 5,976.2 billion yen - approx. $59.5B USD. Supported by Shinzo Abe’s Abenomics policies, the economy looked positive and this also supported the growth of the ad spend says Dentsu.
Overall spending in the traditional media rose 0.1%, spending on promotional media grew 0.1%, strong momentum in Satellite Media related spend and this grew 9.6%, and last but not least the online marketing spend grew 8% which saw robust growth in demand for performance-based advertising.
You can see full report here.
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