Video ads market in Japan $130M in 2013 - Seedplanning

Seedplanning estimates to grow to $640M in 2017. 

According to their report, the market grew to $130M in 2013 from $40M in 2012 and representing 2% of the overall online marketing spend in 2013.

Detail article in Japanese is here.

Inside Japan - Providing marketing data, market insights, research data for Japan market.

Seeing decrease in time spent on TV in 40s and 50s in Japan

Very interesting article about the time spend on media in Japan study done by Ministry of Internal Affairs and Communications. Although it is only the second year for this report by MIC but already seeing a decline in TV time spent within the 40s and 50s which traditionally were considered as the most TV heavy consuming generation.

Another interesting data was Line is still categorized as SNS though the % of users using across ages were 44% within people who uses SNS. They are clearly winning the game in Japan at this point and something we should be aware of.

Detail report is here(in Japanese only).

Inside Japan - Providing marketing data, market insights, research data for Japan market.

Yahoo!Japan Q4'13 earnings announced - Reservation display declining

Yahoo!Japan announced their quarterly and their yearly earnings last week.

They kept their steady growth and seeing strong growth in their secondary business such as FX and credit card business at 56% YoY growth.

On the other hand, their core business - online ad related revenue - has slowed down a bit and seeing a significant shift in their portfolio. The reservation display revenue actually declined 4% which has been their best selling ad solution over the years they have been dominating the market. However their auction display business is doing very well growing at 129% which helped Yahoo!Japan keep their overall display business in the positive range of growth. Search ads still growing and saw 8% growth though it is gradually slowing down comparing to a few Q ago.

Details can be found here.

Inside Japan - Providing marketing data, market insights, research data for Japan market.

2013 Ad Spend in Japan increased 1.4% from 2012

Dentsu announced their annual "Ad Spend report"(Nihon no koukokuhi) in Feb. this year.

The market grew 1.4% from last year to 5,976.2 billion yen - approx. $59.5B USD. Supported by Shinzo Abe’s Abenomics policies, the economy looked positive and this also supported the growth of the ad spend says Dentsu.

Overall spending in the traditional media rose 0.1%, spending on promotional media grew 0.1%, strong momentum in Satellite Media related spend and this grew 9.6%, and last but not least the online marketing spend grew 8% which saw robust growth in demand for performance-based advertising.

You can see full report here.

Inside Japan - Providing marketing data, market insights, research data for Japan market.